As part of the launch of an autonomous SmartStore inside Mastercard’s MC150 building, we developed a communication campaign to introduce the concept and drive adoption among employees.
The goal was to increase awareness and foot traffic while helping people become familiar with the idea of a cashier-less store in their workplace. Since the experience was new to most users, the messaging focused on reducing uncertainty and encouraging curiosity.
We created a multi-touchpoint campaign that reached employees throughout their daily routines in the building — between meetings, during breaks, and through internal email communication. Using simple, friendly prompts, the messaging positioned the SmartStore as a quick and convenient way to grab snacks and drinks during the workday.
Selected Works
MosuVisual Identity, Logo, Store Design
Hash PapasBrand Design, Graphic Design, Illustration
Welcome FlyerArt Direction, Photo Direction, Graphic Design
Coaster Head LagerPackaging Design, Illustration
Valet Satellite StoreIndustrial Design, Retail Design
Gabriel Pedroso Highlights 2023Motion Design, Art Direction
Onboarding Box v2Industrial design, Graphic Design, 3D
Soap Box HeroPackaging Design, Illustration
Tropical PassionPackaging Design, Illustration
Toxins SaucePackaging Design, Illustration
RemédiosSkateboard Deck Design, Illustration
Nasa AstronautApparel, Illustration
BonesApparel, Illustration
MeltingIllustration
Square 20thPoster Design, Illustration
Beach Punx Fest VIIGraphic Design, Illustration
Free LSD PosterPoster Design, Merch Design, Illustration
BambaréGraphic Design, Illustration
Easy To LieArt Direction, Design, Motion Design
Fight ClubMerch Design, Illustration
BoxfordGraphic Design, Illustration
Fim Do MundoMerch Design, Illustration
HoopsMerch Design, Illustration
Existential DreadArt Direction, Graphic Design
Where Angels SinGraphic Design, Illustration
Square SinglesArt Direction, Graphic Design, Illustration
Toxins Black EditionArt Direction, Graphic Design, Illustration